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Reech launch new brand and website for Shrewsbury Business Park

Reech have created a new brand and bespoke WordPress website for Shrewsbury Business Park - the home of our offices.

Alaska Group, the developer of Shrewsbury Business Park, chose us to design and develop a brand-new identity and bespoke website to showcase the park.

Shrewsbury Business Park is a commercial development on the outskirts of Shrewsbury, Shropshire. Construction commenced in late 2001 on the 30-acre, £25 million site, and further development is still ongoing.

Fresh, contemporary brand and website for Shrewsbury Business Park

As part of this project, we designed a contemporary and fresh brand which included a brand-new stand-out logo. The design team’s efforts resulted in giving Shrewsbury Business Park a stunning complementary brand that has been issued across their marketing materials and the website.

Bespoke website for Shrewsbury Business Park

In addition to creating this new brand, we also designed and developed a bespoke new WordPress website for the park. As part of this development, we meticulously designed a functional front-end for users to easily navigate through the website and thus discover more about the huge variety of companies situated within the business park.

The website includes a concise A-Z guide of all companies in the business park, stunning imagery of the park as well as news and updates for not only the residents of Shrewsbury Business Park but also visitors.

Also incorporated into the new website is the Park Perks, a section of the website that highlights the perks for current residents/companies within the Business Park from supplying residents with discounts and reduced rates of services.

View the website here.

More about Shrewsbury Business Park

Shrewsbury Business Park is the professional home to over 100 businesses and organisations and has been ongoing development work since its first phase. Here at Reech we have made these offices our home in 2015 and we enjoy the great transport connections both in out of Shrewsbury. Many other top companies in the county have also made this their home. To view the list of businesses and organisations in Shrewsbury Business Park, click here.

Shrewsbury Business Park’s developer, Alaska Group, was founded in 1992 in the Alaska Works in London, a former fur factory. The building is now apartments.

Alaska is an asset management and development company. It deals with assets ranging in value from £500,000 to £100m.

Our MD, Rob Hughes, speaks about the launch of the new project:

“Since moving into our offices in 2015 we have naturally had close ties with the place that we call home. Shrewsbury Business Park is a huge business hub for Shrewsbury, so when Alaska Group approached us to create the website, we were thrilled to be able to develop this. We have created a great platform to showcase the companies, perks, updates and contact details of the business park in this new WordPress website.

In addition, the work of the design team has resulted in a wonderful new brand identity for the business park, with a modern and complementary look.”