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Reech launch a new campaign for the Wyle Cop

Reech Media has created a new campaign, promoting one of Shropshire’s most famous, independent streets, The Wyle Cop.

Reech has recently completed a project for The Soden Collection, an art gallery on the Wyle Cop. The marketing agency was then approached by the Managing Director of The Soden Collection, Jonathan Soden and asked to look at a wider project to help brand the Wyle Cop as a destination for people to come and visit.

Reech prepared five brand options and invited over 24 business owners on the Wyle Cop to attend their offices on the Shrewsbury Business Park to come and vote on the new face of the Wyle Cop.

To promote the Wyle Cop, Reech has also been working closely with Shropshire based media production company, 7video to create a promotional video of the Wyle Cop and individual promotional videos of several businesses on the street.

The brand is set to be unveiled on August 24 and 25 during an event on the Wyle Cop with live music, offers and entertainment.

The Wyle Cop is a street residing in the heart of Shrewsbury town centre and is home to the longest row of uninterrupted independent shops in the UK. From period and vintage interiors to classic and cutting-edge couture, Wyle Cop offers something for everyone.

Managing Director at Reech Media, Rob Hughes, said:

“The response has been great! All the business owners have got together and embraced the work we have been doing. We’ve developed a new logo, we’re creating a film alongside 7video, Facebook advertising and more, getting all the independent businesses together to promote the Wyle Cop as a destination for people to come and visit.”

Managing Director at The Soden Collection and the creator of the Wyle Cop campaign, Jonathan Soden, commented on the Wyle Cop brand:

“There is a huge sense of community on Wyle Cop and although each shop and business is very different, this new campaign is all about coming together and working as a team.

“Shrewsbury is a wonderful town with an amazing array of independent shops and as our campaign gathers pace, we will ensure it is an even more attractive place to visit.