The use of social media platforms has become increasingly integral to a business’s marketing strategy.
There was a time when social media was somewhat feared and many were hesitant to embrace it. Fuelled by a reluctance to adapt and unwilling to step away from more traditional methods, the powerful nature of the social media movement, and its explosion in popularity has meant that companies can no longer afford to ignore it, having become a ‘must do’ tactic.
Today, some [i]81% of all small and medium businesses use some kind of social media platform and Linkedin alone is said to have some 500 million users.
As an integrated agency that specialises in digital marketing, Reech understands the importance of social media for its clients.
Ultimately, a strong social media strategy will generate more traffic and engagement and can create meaningful dialogue on important topics. But to get real value out of social media, it’s important to have a plan.
Here’s some top tips to consider when it comes to using social media for your business:
1. Keep it simple
Always choose quality over quantity and don’t get too technical. It’s better to have fewer posts with good quality content than push out multiple posts a day that have no relevant structure or purpose.
2. Timing is everything
It’s important to schedule your posts in a timely way. There may be certain times in the day when your posts are going to attract more traffic, or you may want to target certain people at a time you know they are more likely to engage. Linkedin is known to have peak social rush hours twice a day, in two-hour periods, at 8am and at 4pm, and postings on Thursdays and Sundays have been shown to gain the most average impressions.
3. Know your audience
Before you deliver your message, you need to know who you’re delivering it to and why. So you should take time to research, listen, and understand your audience. Conducting surveys and monitoring readers’ comments and engagements will help you to gauge who they are.
4. Choose wisely
It’s extremely important to match your content with the correct social media platform. For example, if you have a business-related article you want to share, then Linkedin would be the most appropriate and relevant platform. If you wanted to share a photo, then Instagram or twitter would be the most relevant platforms.
5. Make it relevant
What you share on social media needs to strike a chord with those you’re sharing it with. If you write something that people can’t relate to then it’s just noise.
6. Make it topical
Be aware of what’s hot in the news (and if it’s relevant to you and your business). And don’t be afraid to exploit trendy topics if these relate to what you want to say, or breed ideas for content.
7. Incorporate images, video’s or animations (where possible)
[i]By 2019, the global consumer internet video traffic will account for 80% of all consumer internet traffic. Images, videos, gifs and memes are quickly taking over social media and are now the most popular posts shared across every social media platform. Twitter, Facebook, Instagram and Snapchat are the most popular platforms that accommodate this category. Where possible, include an image or video in your social media posts to boost your online traffic and make your business come across more attractive.
8. Encourage discussion
Get people talking! Posting questions or asking people to vote on your post encourages discussion and gets people talking about your business. Responding to comments and feedback on your posts is also an effective way to engage your business with potential clients.